Simplifying the Business Side of Baking
Business of Cake gives home bakers simple guidance, practical tools and trusted resources to run a steady, profitable baking business.
Learn, shop and grow your skills all in one place.
Business of Cake is growing fast and adding new resources all the time. Please join our mailing list to keep up to date
A warm welcome to Business of Cake
People start home baking businesses for all sorts of reasons. Some want extra income, some want flexibility around family life and others want to build something of their own. What many don’t have, though, are the business skills to support that ambition, and that is where things can begin to feel overwhelming.
Business of Cake was created to ease that strain. It is here to simplify the parts no one ever taught you, so you can understand how your business works and run it in a way that feels steady and manageable. Through practical advice, tools and courses, it supports you as you build a baking business that fits around real life and still leaves room for the joy of baking.
Featured Products
Take a look at the resources made to guide your baking business
Guided Pricing Coursebook
Understand the mindset, behaviour and financial steps that shape your prices.
Ultimate Pricing Bundle
Tools, guidance and structure to price your cakes properly and run a profitable baking business.
Cake Pricing Calculator
Three tools in one sheet to save time and keep every price accurate.
Help yourself to free business resources
Simple, helpful tools to give you a strong start. These guides and checklists make the business side feel more manageable and help you take steady steps forward.
Join the mailing list as a Founder Member
Limited Founder Member Places
Founder Members help decide the direction of new tools and guides while receiving early access and exclusive savings.
This special round closes at the end of January 2026, and once it’s gone, it won’t be back.
Emily Lawrence
Business of Cake
Over the years I’ve heard the same questions from bakers about pricing, confidence and running a home bakery. These resources were shaped by those conversations to help you feel more in control, one steady step at a time.
Join the Business of Cake Community
Running a home baking business can feel lonely at times, especially when you are trying to make decisions, set prices or work out the next step. A strong community gives you somewhere to turn. It brings support, shared experience and the reassurance that others understand what you are facing.
The Business of Cake Facebook community is a new space for home bakers who want to learn together, ask questions and build confidence. By joining now, you’ll help shape the group from the very beginning and be part of a supportive network where bakers at all stages can connect, share ideas and offer encouragement.
If you want a place to talk openly about the business side of baking, get steady support and feel less alone on the journey, we would love to welcome you in.
