Saying Yes to Everything

In the beginning, like many new home bakers, I said yes to everything. Cupcakes, wedding cakes, novelty cakes, postal brownies. If someone asked for it, I made it. As time went on, I realised that being able to bake something didn’t always mean it was right for my business. I still remember the constant juggling of different orders and the worry over turning customers away. At that stage, it felt as though the only way to grow your baking business was to accept every request.

Finding My Direction

Eventually, I stepped back and reassessed what I truly wanted. This led me to reshape my home baking business around the work I loved most – cupcake bouquets and floral buttercream cakes. From that moment, everything began to change. I finally had a clear direction, a signature style and clients who valued the care I put into each order. The stressful requests eased away and my confidence strengthened.

Why I Started Business of Cake

Because of that shift, I knew I wanted to help others who were working out how to start a baking business or move their current business forward. Many passionate bakers begin with enthusiasm, yet without any guidance on the business side of baking it can feel overwhelming.

Looking back, I understand how heavy those early years felt. I dealt with anxiety, imposter syndrome and the pressure to meet every expectation. Much of that came from not knowing what I didn’t know. I had to learn how to price cakes for profit, how to attract the right clients, how to stay organised and how to build a home bakery that supported my life rather than pulled from it.

What You’ll Find Here

With that in mind, the Business of Cake now offers practical resources and straightforward advice to help you run a home baking business with more confidence and far less overwhelm. Everything I create is shaped by lived experience. So whether you want support for home baking businesses, guidance on how to grow your baking business or help for home bakers struggling with pricing or marketing, you’ll find it here.

As you explore the website, you’ll see tools designed to help you learn the business side of baking, define your style and connect with clients who appreciate your work. Whether you are just beginning to look into how to start a baking business or already have regular bookings, there is something here to support your next step.

Is Business of Cake for You?

• Are you planning to start a baking business from home?
• Would you like to grow your baking business?
• Do you love baking and want to understand how to run a home bakery?

If you said yes to any of these, you’re in the right place. You don’t need to figure this out alone. You now have support, guidance and practical resources created by someone who has been exactly where you are.

Join Business of Cake’s Community

Running a home baking business can feel lonely at times, especially when you are trying to make decisions, set prices or juggle family life alongside orders. Having a strong community around you can make a real difference. It brings support, shared experience and the reassurance that others understand what you are working through.

I’m building a new Facebook community for home bakers who want to learn together, ask questions and support one another. By joining early, you’ll help shape the space from the very beginning and be part of a group created for bakers who want to grow their home baking business with steady guidance and friendly encouragement. It’s a place for honest conversation, shared advice and the feeling that you are not doing this alone.

Explore the Site

When you’re ready to take the next step, have a look around the rest of the site.

You’ll find:

• The Shop – practical tools and resources designed to make running your baking business simpler.
• Freebies – helpful downloads you can use straightaway to get organised and feel more in control.
• The Blog – guidance, ideas and real-life lessons to help you build a baking business that fits your life.

So, grab a cup of tea and a slice of cake, explore what you need and choose the resources that will support your next stage.