Baking Business Advice, Blog and Tips

Would You Buy a Cake from You? Why the Customer Journey Matters More Than You Think

When people ask ‘how to start a cake business’, they usually focus on the baking, recipes, equipment, maybe even branding. […]

Let’s be honest—marketing a cake business can feel awkward, yet marketing is how to get customers for a cake business.

What problem does your cake business solve? All businesses are built around solving a problem. People don’t want a map.They

Running a home baking business isn’t just about making cakes. It’s everything else that comes with it — quotes, messages,

So, you’ve started your own home baking business — congratulations! That’s a big step. But here’s what many bakers overlook:

A Labelling Guide for Home Bakers in the UK to Understand the Rules for Pre-Packaged and Non-Pre-Packaged products If you’re

The Business of Cake was created because I couldn’t find the kind of support I needed when I first started

5 Simple Steps You Can Take Today. “Wow, this cake is amazing—you should start a home baking business!” If you’ve

There’s a lot of chatter about AI at the moment, so you may be wondering how you can use ChatGPT