What problem does your cake business solve?
All businesses are built around solving a problem.
People don’t want a map.
They want to know how to get from one place to another.
They don’t want a car just for the metal and wheels.
They want to travel in comfort, or make a statement, or just to travel from A to B.
The same is true for cake. People don’t just want cake.
They want memories.
They want to celebrate.
They want a centrepiece for the most important moments of their lives.
Cakes Are Part of the Moment
When someone orders a cake, they’re not just thinking about flavours and sponge texture.
They’re thinking about:
- Blowing out candles and singing Happy Birthday
- Cutting the first slice of wedding cake in front of 100 guests
- Giving a thoughtful gift to someone who has everything
In many cases, the cake is the moment. It’s the photo, the memory, the big surprise.
And if you’re running a cake business or home baking business, understanding that changes everything.
What Problem Are You Solving?
When I rebranded my business, I made cupcake bouquets.
Yes, they were pretty. Yes, they were delicious.
But most importantly, they solved a problem:
What do you give someone who already has everything?
Everyone knows someone like that — the person who never wants anything, or buys what they need before you get the chance.
Cupcake bouquets gave people a way to say, “I saw this and thought of you.”
That’s the real reason they were popular. They were personal, different, and thoughtful.
That’s the power of a well-placed cake. And that’s the kind of thinking that turns baking into a business.
Running a Home Baking Business? Start Here.
If you’re trying to grow your home baking business, don’t start with your flavours or your prices.
Start by asking yourself:
- What moments am I helping people celebrate?
- What kind of memories do I want my cakes to be part of?
- What problem am I solving for my customer?
It might be:
- “They want to celebrate without spending all day in the kitchen.”
- “They want to impress their guests.”
- “They want to make their child’s birthday magical.”
- “They want to send something meaningful from miles away.”
Once you know the real reason people come to you, everything else gets easier—your marketing, your offers, even your confidence.
Cake Is More Than Cake
When someone chooses you, they’re trusting you with something special.
A wedding. A milestone birthday. A gift for someone who means the world to them.
You’re not just baking. You’re showing up for the moment.
And that’s why your cake business matters.
So here’s your challenge:
Take five minutes today and ask yourself—what problem do I solve?
The answer might surprise you. And it might be the key to building the business you’ve been dreaming of.
Let me know in the comments what problem your business solves for your customers.
