Understand what shapes your prices and take control of your earnings.
A clear, practical How to Price Cakes guide that helps you tackle mindset, value and the numbers behind every cake you sell.

This guide helps you get to grips with cake pricing and feel steady in what you charge. It begins with the mindset work many bakers overlook. Then it moves into the practical steps that make sticking to your prices feel natural, not uncomfortable. Each section builds on the last so you can keep moving forward with confidence.

You’ll start by looking at the beliefs that hold you back. After that, you’ll explore what shapes your perceived value and how small changes in presentation and branding influence what customers are willing to pay. Once those ideas are in place, you’ll turn them into real numbers that support your business.

Inside, you’ll find:
• Clear explanations of COGS, overheads, profit and pricing structure
• Insights into the emotional and behavioural patterns that affect pricing decisions
• A focused section on value, perception and branding
• Step-by-step guidance to create a pricing plan that suits your goals and working style

This is the guide I wish I’d had years ago. It has been shaped by the questions bakers ask again and again, so every lesson has a purpose. By the end, you’ll have a strong foundation to price your cakes fairly and run your with purpose.