The Business of Cake was created because I couldn’t find the kind of support I needed when I first started my own baking business. Everything felt too corporate, too complicated, or just not relevant for someone baking from their own kitchen. So I decided to build the kind of resource I wish had existed back then — something clear, practical, and made specifically for home bakers. Here, you’ll find real-world advice on how to run a baking business — the kind that actually makes sense for your life.
It’s a growing space full of helpful content for people at every stage of the baking business journey.
Whether you’re:
- Just starting to dream about selling your bakes
- In the middle of setting up your business
- Already running your business but want to grow or refine it
- Looking to diversify into teaching, events, or product lines
There’s something here for you.
A new blog post is published every week, covering everything from pricing and planning to marketing and mindset — always with home bakers like you in mind. No fluff, no jargon, just honest help.
Learning That Works for You
Not everyone learns the same way, so everything at BOC is designed to be accessible and flexible.
If you prefer to read — there are blog posts.
If you’re more of a visual learner — there’ll be videos.
If you like checklists or templates — I’m working on those too.
The idea is simple: meet you where you’re at, with content that works for how you learn.
This Is a Community, Not Just a Website
From the very beginning, I’ve wanted The Business of Cake to feel like a community, not just a blog.
Our Founder Members aren’t just early readers — they’re helping shape what this becomes. That means you can give feedback, request topics, share what you’re struggling with, and tell me what kind of resources would actually help.
Your input matters, and the content will grow and evolve based on what this community really needs — not what some marketing expert thinks you should be doing.
So, What Now?
If you’re here, it means you care about your baking business — and you want to build something that works long term. Not just something that pays a few bills, but something you’re proud of. Something that supports your life, not takes over it.
Have a read through the blog, leave a comment, and make yourself at home. Whether you’re just starting out or figuring out your next step, I’m really glad you’re here.
Welcome to The Business of Cake.
Let’s build something brilliant, together.
